Motorcycle Trade Expo is Europe’s largest B2B industry showcase. Our twenty-five-year anniversary will make Expo 2022 unmissable and the show will embrace the entire motorcycle trade from complete bikes and scooters, parts and accessories, clothing and helmets, workshop equipment and key services such as insurance and finance.

Expo brings the trade together under one roof in three dedicated trade days, strategically timed for the start of the season and designed to give exhibitors increased trade “reach” leads and sales. Dealers can see who and what they want in a totally professional face-to-face environment.



Trade promotion is driven to ensure attendance from across the trade. Primarily, it will be done through the show’s media sponsor, British Dealer News, and will benefit from coverage both in print and online.

Expo will be investing heavily in digital and direct marketing campaigns to encourage UK and foreign visitors to attend, Expo will also be exhibiting at the British Dealer News UK Pavilion at the Intermot show in Germany.


Are dealers informed and up to speed on all your products, ranges, brands and new opportunities? Giving dealers a preview of the overall show, new products, services, and special show deals on offer is vital. The official Show Guide produced by British Dealer News is mailed out with all pre-registered tickets. It is also included in the September issue of BDN and handed to visitors as they arrive at Expo – a total circulation of 16,000 copies.


Our newly mobile optimised website will keep the trade in tune with Expo 2022 updates. Over 3000 unique business’s visit this as it’s the easy way to register for FREE trade tickets, insuring fast-track entry upon arrival.


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